![]() AMD's graphics subdivision, ATI, found itself sinking fast aboard the failboat that was the graphics chip codenamed R600. It was a bloated, steaming, overheating disaster of a GPU, huge in proportions and cost but low on performance. Things reached a head with the launch of AMD's Radeon HD 2900 series in the summer of 2007. Power consumption, board sizes, pricing – everything seemed to be ballooning. It went something like this:Īfter a decade or so of chasing ultra-high performance at all costs, things had gotten out of hand for the PC graphics industry For the first 20 minutes of the Radeon HD 5000 series presentation, AMD hammered home a convincing message. To understand why, allow us to transport you to AMD's recent launch event at a suitably swanky London venue. More to the point, not all the surprises are for the good. Somehow, however, it's not quite what we were expecting.
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